The Real Cost of a Photo Shoot
The RenderPack Advantage:
CGI Costs Less and Moves faster
Traditional product photography is expensive, slow and inflexible. By the time you’ve booked a studio, sourced samples, organised a shoot and waited on retouching, weeks have passed and your budget is already stretched, it’s time to think differently. RenderPack gives food, beverage and CPG brands a smarter way to work — photorealistic CGI visuals delivered in days, not weeks, at a fraction of the cost. No studio. No samples. No waiting.
A single product photo shoot can easily exceed £3,000–£8,000 once you factor in studio hire, photographer fees, props, travel, post-production and retouching. And that’s before you consider what happens when a label changes, a new flavour launches or a seasonal campaign needs new visuals. Every change means another shoot, another invoice and another delay.
With RenderPack, your product is built once as a high-quality 3D digital asset. After that, every variation — new label, new colourway, new background, new angle — costs a fraction of the original and can be turned around in 48–72 hours. The more you produce, the more the savings compound.
Brands that switch to CGI typically recoup the cost of their first render set within two SKU updates.
Brands that switch to CGI typically recoup the cost of their first render set within two SKU updates.
The Real Cost of a Photo Shoot
The Real Cost of a Photo Shoot
A single product photo shoot can easily exceed £3,000–£8,000 once you factor in studio hire, photographer fees, props, travel, post-production and retouching. And that’s before you consider what happens when a label changes, a new flavour launches or a seasonal campaign needs new visuals. Every change means another shoot, another invoice and another delay.
With RenderPack, your product is built once as a high-quality 3D digital asset. After that, every variation — new label, new colourway, new background, new angle — costs a fraction of the original and can be turned around in 48–72 hours. The more you produce, the more the savings compound.
| Client: | Emma Morris |
| Date: | August 14, 2017 |
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